Fortitude

“I’ve failed over and over and over again in my life—and that is why I succeed.” – Michael Jordan

Have the resilience to endure and overcome adversity.

Fortitude is the backbone that supports you in life’s most difficult trials. It’s more than strength—it’s your mental toughness, your commitment, your unshakable resolve when everything around you is shaking.

When setbacks strike, fortitude allows you to remain standing. It’s what keeps you showing up when motivation fades. It doesn’t demand perfection—it demands presence. And it rewards those who persist.

To cultivate fortitude, you must stop avoiding challenges. Embrace discomfort. Lean into hardship. Stay self-aware and grounded. Gain perspective. When you do this, you begin to build the inner scaffolding required to carry weight that others cannot.

Fortitude is forged, not found. It will carry you when everything else falls away.