Full Potential

“Success isn’t owned. It’s leased. And rent is due every day.” — J.J. Watt

What is full potential? Is it even real?
Can it be attained—or is it just an evolving ideal?

We speak of “reaching our full potential” as though it’s a final destination. But potential is not fixed. It’s fluid. Shifting. Circumstantial.

One day you’re stretched thin, the next you're overflowing with energy and clarity. So what is your true potential? And who gets to decide when it’s been reached?

Perhaps the idea itself is flawed.

If we ever truly reached our full potential, wouldn’t that imply there’s nothing left to pursue? That the future could only hold decline? That we’ve peaked?

That’s not how life works.

You are not a static being.
You evolve. You expand. And so does your potential.

The pursuit of potential is not about arrival. It’s about trajectory—about choosing growth, challenge, and purpose over comfort, complacency, and stagnation.

Don’t seek to reach your potential.
Seek to pursue it. And when you meet a version of yourself that once seemed impossible—evolve again.